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We're looking for an experienced, people-focussed General Manager to lead the team at our independent outdoor store, The Brokedown Palace in Shoreditch, east London.

About Us

For a decade we've been supplying high quality, responsibly sourced, and multipurpose outdoor apparel and equipment in the heart of Shoreditch. Our brand partners are the best in the industry - including Patagonia, Fjällräven, Arc'teryx, Rab, Osprey, Danner, Keen, Teva, Pendleton, Cotopaxi, Kavu, Stance, and MSR. We also have an extensive book, map, and magazine section.

About You

You're passionate about nature and the great outdoors, and you want to share that passion by inspiring people to get outside. You're a community-builder who will connect with our customers and brand partners, as well as outdoor and environmental organisations. As an effective and empathetic leader, you'll develop, mentor, and empower the team. You're an outgoing people-person whose main focus is to provide a positive experience for everyone who comes into the store.


  • Creating a welcoming, positive, and inspiring atmosphere in the store
  • Leading by example on the shop floor in both sales and knowledge
  • Managing the day-to-day running of the retail store and e-commerce fulfilment
  • Ensuring the store is merchandised to a high standard
  • Developing, training, supporting, and mentoring the staff team
  • Maintaining a safe and secure store environment
  • Achieving, and being part of setting revenue goals and incentives
  • Being involved in our buying process with ideas for products, brands, and collaborations
  • Being an ambassador for The Brokedown Palace by representing us, sharing our values, and building our community
  • Attending events with our brand partners and environmental organisations
  • Communicating and collaborating with the directors on business performance, strategy, and vision

Person Specification

  • Experience in a leadership or management role
  • Passionate about the environment, nature, and outdoors for all
  • Willingness to set and maintain high standards of performance
  • Ability to give clear directions, set expectations and provide regular feedback for team members
  • Ability to multitask - juggle day-to-day tasks with running the shop floor
  • Flexible - able to adapt quickly and react positively to business needs and changes in strategy
  • People-focussed leadership style
  • Experience of working in a retail environment, including at management level
  • Knowledge of, and enthusiasm for our brands and products
  • Proven ability to build lasting customer relationships and provide an exceptional customer experience
  • Experience of using Shopify
  • Knowledge of effective merchandise presentation standards
  • Understanding of basic retail concepts (pricing, gross margin, markdowns, inventory control)
  • Awareness of security and loss prevention strategies
  • Competitive remuneration package
  • Generous discount on our products
  • Working with the most sought-after and responsible brands in the outdoor industry
  • Limitless opportunities for your role to grow with the business
  • Being an important part of the vibrant Shoreditch community

This is an exciting opportunity to join a successful independent company, influence the development of the business, have creative input, and be a key partner in our journey. We're looking for someone who wants to grow with us and be part of the future of The Brokedown Palace.

Every person who applies to join The Brokedown Palace receives equal employment opportunities, and we value a welcoming environment where each member of our team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

with the subject line "General Manager Application".

Please outline why you would like to work with us, tell us about yourself, and detail your experience, and suitability for the position by addressing all the points in the person specification, and any other information you would like to include.

If you're interested in the role, or joining our team, but don't meet all the above criteria we would still love to hear from you so please do get in touch!


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