City, London Reed Specialist Recruitment
Regional Business Development Manager (Food & FMCG)

• Job Type: Full-time
• Location: Field-based (London Area)
• Salary: 30k - 40k (Plus Car Allowance)

My client is seeking an experienced Regional Business Development Manager to join the successful Field Sales Team of a growing national UK FMCG Wholesaler. This field-based role focuses on selling major FMCG brands to retailers, food service operators, and wholesalers within a defined territory. The ideal candidate will be responsible for planning and developing the territory to maximize its potential and driving the daily management of sales orders and customer service.

Day-to-day of the role:

• Manage a diverse portfolio of accounts within the territory.
• Achieve defined sales targets on a monthly and quarterly basis.
• Sell new products and track brand distribution at the account level.
• Monitor customer performance and track metrics.
• Identify and convert new customer opportunities.
• Provide timely reports and updates to the National Field Sales Manager and the wider business as required.
• Collaborate with the operational team to plan and ensure excellent customer service.

Required Skills & Qualifications:

• Minimum of 3 years of field sales experience in a recognized FMCG branded environment.
• Preferably with a strong existing contact network in the specific territory.
• Demonstrated previous success and growth achievements.
• Knowledge of Convenience retail and Discount retail account bases.
• Familiarity with clearance/residual stocks.
• Experience with CRM, particularly Microsoft Business Central.
• IT literate, proficient in all Microsoft applications.
• Commercial understanding of key financial measures, including GP and PoR calculations.
• Product category knowledge in areas such as confectionery, soft drinks, crisps & snacks, general grocery, cleaning products, etc.
• A growth mindset and innovative ideas.

Benefits:

• Opportunities for professional growth and development.
• Dynamic and supportive work environment.