PPC Executive 40 hours per week Monday – Friday Salary – Depending upon experience Full time permanent Skelmersdale Successful candidates will have a good understanding of search engine marketing, particularly within a paid search environment such as Google Adwords. The role will be involved at all levels of the paid marketing channels, from planning keyword research and implementing PPC campaigns to reporting and analysing data as well as identifying and optimisation of landing pages and e-commerce experience.Responsibilities Include:
Day-to-day management of a multi-million-pound, high budget, high traffic portfolio of PPC programmes, across multiple brands and search engines.Keyword and budget planning on new campaigns, as well as analysing existing campaigns and working alongside the marketing team to implement changes.Analysis of existing CPC bidding to decrease costs and maintain ROI.Creation of new ad copy to inspire good click-through-rates across Search and Display online marketing campaigns Essential SkillsExperience of PPC account management (Adwords/Bing Ads).A strong analytical sensibility, with the ability to report confidently on dataExperience within an e-commerce/retail environment.Experience in using Google Analytics and other reporting tools.
Experience with advanced PPC approaches, including Google Shopping.Experience with Search Ads 360/other automated PPC bidding platformsExperience in multi-lingual CPC bidding.Understanding of multi-screen CPC campaigns
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