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Frasers Group
Optimisation Manager - London

Company Description

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission- we are building the worlds most admired and compelling brand ecosystem

Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

  • Think without limits - Think fast, think fearlessly, and take the team with you
  • Own it and back yourself - Own the basics, own your role and own the results
  • Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

There is a major digital shift happening within Frasers Group. This role will help in driving our digital roadmap, also has the potential to operate across a broad remit, providing constant analysis and developing new strategies and tactics to optimise the user journey across Search, Merch & Personalisation.

You will be integral in creating a relevant and data driven Search & Visual Merchandising strategy, adopting best in class strategies and developing forward thinking features that will help us drive the performance of each brand forward, in line with the Frasers Group aspirations. We are looking to personalise the experience across every touch point and you will be at the heart of delivering that for each brand, to make the consumer's experience feel as personable as possible.

  • Support digital optimisation lead on a product discoverability roadmap.
  • Drive the vision for onsite search optimisation across fascias, enhancing the search experience to meet business goals.
  • Overseeing data driven, customer-centric merchandising strategies.
  • Contribute to and manage digital projects from concept to delivery from an optimisation point of view.
  • Work with our CDP team to understand how we better utilise customer data and increase 1:1 personalisation.
  • Lead cross-functional efforts to optimize customer experiences during trade events and other key initiatives.
  • Manage the day to day relationship with the relevant 3rd party vendors
  • Manage and mentor the optimisation team, fostering a culture of innovation and excellence.
  • Ensure the team is aligned with strategic objectives and deliverables, providing guidance and support where needed.
  • Work with experimentation team to ensure best in class AB testing programme on the search and merch platform.
  • Utilise data insights to identify customer pain points in the journey, presenting actionable recommendations for optimization. Prioritisation of these changes within roadmap.
  • Oversee weekly trade reporting, ensuring clear communication of progress and results to stakeholders.
  • Establish a culture of continuous improvement, regularly reviewing and refining optimization processes, tools, and strategies based on feedback and performance metrics.


  • Proven experience in digital optimisation role.
  • Strong leadership and team management skills.
  • Deep understanding of data-driven strategies and the ability to translate insights into actionable plans.
  • Expertise in onsite search optimization and merchandising tools (such as Algolia or Attraqt.)
  • Excellent analytical skills, with experience in A/B testing and interpreting data.
  • Strong project management skills, with the ability to manage multiple initiatives from concept to delivery.
  • Exceptional communication and stakeholder management skills.
  • Experience of analytical tools (such as GA and ContentSquare.)
  • Experience managing day to day relationships with third party tools.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 - By October 2025, we want our share price to hit 10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from 50,000 to 1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance .

subject to terms and conditions

Frasers Festival - an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What's next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

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