The Digital Marketing Team plans and executes a market leading email marketing strategy that supports sales, events and wider marketing activity for the media brands of the Group.The Junior Email Development Executive is responsible for creating email campaigns, developing, and building the HTML email templates, monitoring email quality, test templates and emails to ensure they are optimised for different email clients and devices.
- To use market ESP software to create and implement automated email campaigns (training will be provided as necessary).
- To manage a broad range of high-volume campaigns across a portfolio of B2B brands.
- To build dynamic and mobile friendly newsletters, web forms, surveys, AB testing and generate customised reports.
- To follow best practice surrounding developing, HTML / CSS coding, optimising, and delivering email marketing campaigns.
- To ensure that QA processes are followed and campaigns are successfully delivered.
- To aid in evaluating performance and improve the process through lessons learned.
- HTML template coding and cross browser/email client rendering.
- Ensure email campaigns are tracking properly.
- Escalation of issues to senior management as necessary and appropriate.
- To adhere to the Company policies including the Anti-Bribery and Corruption policy.
- To carry out any other ad hoc duties as may be required from time to time.
Key Results Areas:
- Achievement of agreed email deliverability targets.
- Accuracy and attention to detail
- Working with stakeholders from across the business
- Working at a fast pace with high volumes of tickets, managing multiple builds at any one time
Personal Specifications and Competencies:
Interpersonal and Communication Skills
- Displays energy and confidence in dealing with and influencing stakeholders at all levels.
- A positive attitude to getting the job done, with the ability and confidence to productively challenge and critique colleagues.
- Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences.
- A strong team player.
IT, Administrative and Organisational Skills
- Creative thinker and problem solver.
- Excellent planning, organisational and time management skills, with the ability to work under pressure and to tight deadlines.
- Proven ability to multi-task, manage and prioritise multiple campaigns and clients, maintaining a key eye for detail in all areas.
- Demonstrates an effective and resourceful approach to addressing issues.
- Keen to suggest new ideas and/or ways of doing things.
Judgement and Analysis
- Sound judgement with the ability to interpret, analyse and disseminate complex, sensitive information.
- Awareness of the importance of Company reputation.
- General organisation awareness with the ability to operate with confidence and credibility across all brands within the Company.
- A desire to develop a career in email marketing.
- Being part of a focused and talented digital marketing team.
- Growing and developing a collaborative and positive culture.
- Keen to develop relationships across the business and within the industry.
- Ambition to ultimately advance further within organisation and take on more responsibility.
Other Skills and Experience:
- Desire to develop a career in Digital
- Experience of working in a digital environment, dealing with customers/clients
- Hands on experience with email deployment systems and web-based software and WordPress CMS.
- Experience in building/designing mobile responsive email HTML templates (desired)
- Confident user of HTML, CSS, and Adobe Creative Suite.
- Responsive Design knowledge.
- Appreciation of cross browser/email compatibility issues.
- Advanced Microsoft Excel user.
Benefits: emap is part of the Metropolis Group, together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.
- 25 days of holiday per year (with the option to buy or sell)
- Health plan
- Life insurance cover
- Cycle to work scheme.
- Discounted gym memberships
- Retail discount vouchers and more