Jones Lang LaSalle Incorporated
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Overview
We are seeking an experienced and strategic marketing leader to lead the UK’s country marketing team. The country marketing team is an essential part of our UK business as well as the Global Marketing platform. The leader will work with the EMEA Head of Marketing and Global Field Marketing, the global business line marketing teams as well as our global CoE s Brand, Comms and Digital functions to oversee all go-to-market activities in the UK market.
This person will be responsible for working with Global and EMEA Marketing leaders as well as the UK Head of Client and Market on the operational execution of marketing in the UK, driving the adoption of best practices and implementing our new ways of working.
The individual will play a pivotal role in developing local marketing campaigns to tell one consistent narrative to our key audiences. They’ll bring client driven stories, messaging and campaigns to the UK market and help leverage the global business line campaigns by localizing them for clients. By fusing client and audience driven marketing programmes with local proof points, products, and processes the role will supercharge our demand generation and client engagement.
This is a senior role and highly commercial. The successful candidate will need to debate and influence our senior UK business leaders to ensure there is agreement and clear commercial priorities that will drive revenue and margin growth. The candidate has to be adept at building a robust commercial understanding and prioritization process while challenging business leaders to re-think their go-to-market approach. A strong understanding of the business lines, product offerings and current trends is critical to make decisions about where marketing can best move the needle for the business.
The person will influence the focus and development of the local marketing plan and use their understanding of the UK business to contribute to and challenge the development of our audience propositions and plans. They’ll also make comparative judgements on the ROI from our marketing activities against the relative impact on JLL’s UK commercial growth plans and outcomes.
Key Responsibilities
Leverage the client and audience marketing outputs
- Ensure there is a holistic marketing plan in the UK that integrates the local requirements of business and client marketing with outputs from global and EMEA
- Set, manage and monitor the marketing budget to agreed levels with the business stakeholders as well as regional and global marketing leadership
- Be the voice for brand in the UK market by leveraging the global brand tools and guidelines
- Ensure brand campaigns fit into the UK marketing plan and are presented to and understood by the local management board and the business teams
- Partner with the communications team to ensure integrated planning and consistent messaging
- Be responsible for hitting agreed KPIs
- Coordinate with global digital team based on the business needs the requirements for targeting
- Align social networks to suit the local needs, fostering and spreading a digital culture
- Asses the participation in local and international real estate conferences and exhibitions
- Organization of ad hoc client events, seminars, workshops (no internal staff events)
- Partner with JLL’s sales teams to strategies, plan and execute high-performing programs that differentiate the business and support the growth of the business
Personal Attributes
To be successful in this role, the Head of UK Marketing will need;
- Bachelor’s Degree in Marketing, Advertising, Communications, Business, or another relevant field
- Minimum 15 years of related work experience, with emphasis on marketing within the professional services realm; real estate industry experience a strong plus
- Excellent stakeholder management skills including the ability to work with and other country marketing leaders, product marketing teams, global functions and other marketing colleagues to drive success.
- Strong executive presence to successfully influence senior UK Board leaders across the JLL business to deliver the business line and regional marketing strategy
- Strategic thinking to drive alignment and consistency across different marketing plans and needs
- Commercial acumen and ability to prioritise spend based on a variety of factors including opportunity, audience dynamics, promotional mechanics and the return on marketing investment
- Outstanding leadership skills; a leader with a clear vision and the ability to motivate and inspire cross-functional teams to deliver success
- To be comfortable with change and has the necessary skillset to drive change management in the business
- High level of resourcefulness
- Ability to thrive in a fast-paced work environment with demanding work loads
Location:
On-site -London, GBR
If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table! If you require any changes to the application process, please email or call + 44 ( 0 ) to contact one of our team members to discuss how to best support you throughout the process. Please note, the contact details provided are to discuss or request for adjustments to be made to the hiring process. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.
About JLL –
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communitiesSEE A BRIGHTER WAY . JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit .
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At JLL, we give you the opportunity, knowledge and tools to own your success, because we value what makes each of us unique. We help our people thrive, grow meaningful careers and find a place where they belong. Together, we strive to be exceptional and shape a better world.
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communitiesSEE A BRIGHTER WAY . JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit .