ABOUT US
Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different.
When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.
Media responsibility is at the forefront of everything we do, w hether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
ROLE AND RESPONSIBILITIES
- You will develop a deep understanding of the client's business, their needs, expectations, and requirements and lead the contributing team members and partners in determining the best approach, deliverables, and tools to use.
- You will have the confidence and capability to outline the bones of a response to brief yourself and will have an understanding of which specialist crafts and skillset are needed to elevate the response.
- You will be the organizing force to ensure everything runs smoothly, end to end from scoping to reporting on results of key programmes.
- You will ensure that new challenges and requirements from the client are fully understood by the team, prioritized, and operationalized correctly and you will participate in solution development as the engagement evolves.
- Ensure consistent application and roll out of strategies across regions & local markets, as well as creating a feedback loop to share learnings.
- Track and manage progress with senior client and agency stakeholders, becoming a trusted adviser to the LEGO global clients and be regularly relied upon for your expertise and viewpoints
- Ensure both agency and clients are adhering to the agreed ways of working process, and manage relationships with LEGO partner agencies to ensure roles and responsibilities are followed.
KEY RELATIONSHIPS
- Internally: with Global and Regional Initiative colleagues across strategy, analytics, audience planning and Comms Design, as well as with specialists within Kinesso and our IPG agency group.
- Externally: with key LEGO clients and 3 rd party agencies (consultancies)
ABOUT YOU
- We're looking for a media/marketing generalist, who is able to lead cross-craft projects and form / deliver a POV
- Excellent analytical and problem-solving capabilities
- Strong communication skills - being able to communicate effectively with senior clients as well as agency teams
- Team player who is skilled in navigating a matrixed organization and aligning diverse stakeholder interests (managing your peers and up)
- Self-starter/entrepreneurial spirit/ motivator - Good at owning, structuring, and driving multiple parallel project assignments that routinely require independent judgement, trade-offs or prioritization
- Proactive and seeking out building relationships, able to connect with new and varied disciplines quickly
- Exceptional project management skills - exhibit strong follow-through and accountability, high attention to detail
- Interest to learn and represent multiple projects outside of your main area of expertise
- Positive and solution-oriented (glass half full) outlook
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued - and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi-leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!