Ledbury, Herefordshire
CV Bay Ltd
General Manager Premium Food & Beverage Brand
Salary: £60,000 £70,000 DOE
Location: Site-based in Herefordshire (Office, Factory & Warehouse)
About the Business:
This is a unique opportunity to join an exciting, founder-led, premium food & drink brand rooted in British farming, craftsmanship, and sustainability. With a product range stocked in retailers across the UK, the business is now entering an exciting phase of growth and operational scale-up.
They produce their products in-house from raw ingredients to final packaging and are committed to maintaining exceptional quality and brand integrity as they grow.
The Role: We re looking for a commercially minded General Manager with strong financial acumen and leadership experience in the FMCG or food & drink space. You ll take full ownership of the day-to-day running of the business, overseeing operations, finance, compliance and team performance while helping shape the future direction.
This is a hands-on, high-impact role perfect for someone who thrives in a fast-paced, founder-led environment where no two days are the same.
Key Responsibilities:
If you re a commercially savvy operator with a head for numbers and a passion for quality, we d love to hear from you. Apply today to for a confidential conversation.
General Manager Premium Food & Beverage Brand
Salary: £60,000 £70,000 DOE
Location: Site-based in Herefordshire (Office, Factory & Warehouse)
About the Business:
This is a unique opportunity to join an exciting, founder-led, premium food & drink brand rooted in British farming, craftsmanship, and sustainability. With a product range stocked in retailers across the UK, the business is now entering an exciting phase of growth and operational scale-up.
They produce their products in-house from raw ingredients to final packaging and are committed to maintaining exceptional quality and brand integrity as they grow.
The Role: We re looking for a commercially minded General Manager with strong financial acumen and leadership experience in the FMCG or food & drink space. You ll take full ownership of the day-to-day running of the business, overseeing operations, finance, compliance and team performance while helping shape the future direction.
This is a hands-on, high-impact role perfect for someone who thrives in a fast-paced, founder-led environment where no two days are the same.
Key Responsibilities:
- Lead the full operational, financial, and compliance agenda for the business
- Oversee daily site activities across office, production, and warehouse
- Manage budgeting, forecasting, reporting, and cost control with full P&L responsibility
- Ensure compliance with food safety, health & safety and company policies
- Drive efficiency improvements across the supply chain and operations
- Act as the operational partner to the founder s commercial vision
- Support retail readiness and ongoing supply to major supermarket
- Lead and inspire a growing team, shaping a strong and accountable culture
- Experience as a General Manager, Head of Ops, or Finance Director in an FMCG or food business
- Strong financial foundation ideally a qualified accountant or someone with demonstrable P&L ownership
- Highly capable in both strategic planning and hands-on delivery
- Background in production, logistics, food and drinks products is a real advantage
- Experience scaling up operations and implementing structure/processes
- A confident communicator and decision-maker with excellent organisational skills
- Someone who thrives in a dynamic, founder-led business with a strong purpose
- Join a fast-growing, values-led brand at a pivotal point in its journey
- Influence strategy and growth from the ground up
- Own and shape a diverse, impactful leadership role
- Be part of a passionate, purpose-driven team in a beautiful rural setting
If you re a commercially savvy operator with a head for numbers and a passion for quality, we d love to hear from you. Apply today to for a confidential conversation.