Marlow, Buckinghamshire
Trinity Resource Solutions
Our established client in Marlow is looking for a Category Marketing Manager to join an established marketing team for an industry leading brand.
Key Responsibilities:
As a Category Marketing Manager, you will:
– Manage a portfolio of innovative products, ensuring the achievement of sales turnover targets and profit margins.
– Introduce new products to the market and set strategic pricing in line with market trends and profit expectations.
– Collaborate with cross-functional teams, including Sales, Finance, Service, Customer Services, and Supply Chain, to fulfill product and marketing responsibilities.
– Provide sales teams with technical information, features, and benefits of new and existing products.
– Work closely with European product management and marketing teams for timely product launches and promotional materials.
– Conduct competitive analysis and monitor retail activities to stay ahead in the market.
– Develop and execute quarterly product promotions, evaluating their effectiveness.
– Maintain up-to-date product landscapes to ensure product and price positioning.
– Manage the product life cycle, controlling SKU numbers and handling excess and obsolete inventory.
– Support the sales team with presentations, product training, promotional planning, and customer engagement.
– Analyze monthly sales data and market trends.
– Ensure all marketing touchpoints accurately represent our product portfolio.
– Create and implement marketing premiums, POS materials, sales literature, and display merchandising.
– Handle purchase orders and contribute to organizing customer events and exhibitions.
What You’ll Need:
To excel in this role, you should have:
– Minimum 1 year of marketing experience (industry-specific experience is highly desirable).
– Strong analytical skills.
– Excellent organizational and project management abilities.
– Outstanding communication and presentation skills.
– Proficiency in MS Word, PowerPoint, Excel, and Outlook.
– Familiarity with social media and web platforms.
– Willingness to occasionally work outside of regular hours and on weekends.
– Confidence in working with various suppliers, agencies, and customers.
– Ability to travel, both domestically and internationally.
– High motivation and eagerness to fulfill responsibilities effectively and promptly