Homes for Students is one of the UK's leading providers of student accommodation.
We are seeking a Marketing Executive working 40 hours per week, 9am to 5.30pm Monday to Friday, to elevate our presentation standards and redefine our approach. The ideal candidate will possess an enthusiastic passion for interior decoration. Join us in revolutionising the way we showcase properties and leave a lasting impression on our clientele.
You will assist the management of 3rd party relationships, have a strong design focus and be able to contribute effectively to marketing tasks. Working effectively with all teams in the department, the right candidate will be proactive, will assist the Senior Marketing Executive, and be a part of the Property Marketing team.
Accountabilities/Responsibilities
- Show flat styling: Take the lead in styling show flats to create visually appealing and aspirational living spaces that highlight the features and amenities of the property.
- Research interior design trends, colour schemes, and layout preferences that resonate with the target audience. Offer recommendations on how to incorporate these insights into show flat designs.
- Work closely with site team and photographers to ensure alignment between design concepts and photography requirements. Provide input on styling, staging, and decor choices to ensure consistency.
- To monitor and research our social media activity and our competitors and work with student properties to ensure we are delivering engaging material.
- Assist with tactical plans and explore new ways in which we can market digitally via social media, purchasing data and e-campaigns. Review and evaluate existing online marketing routes.
- To assist the Design Team by providing comprehensive briefs for graphic design for collateral, social media, and Property Marketing Tasks
- Use initiative in suggesting workable online campaigns or marketing actions that drive performance at our properties.
- Coherence across all visual assets and drive consistency for the site team to work to high standards.
- Work with all 3rd party agencies to develop better working solutions and drive down costs.
- Develop and proactively undertake projects to showcase the brand and its assets such as display marketing campaigns, remarketing, and retargeting.
- Work closely with cross-functional teams including sales, product development, and design to align marketing efforts with overall business objectives.
- To keep abreast of current trends in the student accommodation market and relevant competitors.
- Comply with Health and Safety working practice in accordance with the company's policy.
- To be flexible and work effectively with other colleagues.
- Represent Homes for Students at Housing, Freshers Fairs and Sector events at across the UK.
- Infrequent travel is a part of this role, visiting our properties all over the UK.
The above outlines the main duties and responsibilities of the position, however, this cannot be comprehensive and other duties may be requested from time to time.
Skills
- Excellent organisational skills.
- Keen eye for interior design.
- Intermediate to advanced use of Microsoft Office Suite, including Word, Excel and Outlook.
- Good presentation skills in PowerPoint and Google Sheets.
- Experience with web, social media and email marketing campaigns is desirable.
- Ability to work with minimum supervision and to tight deadlines.
- Ability to work as part of a team.
- Must have very strong written English skills for content writing.
- Confident talking to people.
- Ability to present to stakeholders when required.
- Ability to deal effectively with people at all levels.
- Ability to achieve goals and targets within timescales.
Personal Qualities
- Self-motivated and able to work independently with minimum guidance; confidence in taking the initiative and making decisions.
- A real sense of ownership for tasks.
- Must be performance driven and delivering high standards.
- Commitment to equal opportunities.
- Must be flexible and respond positively to changing circumstances.
- Demonstrate a positive 'can do' attitude and to become quickly established to add value to the team.
Essential
- Fluent spoken and written English.
- Good communication and presentation skills
- Minimum 6-12 months experience
Desirable
- Educated to a degree level in Marketing, Business, or English/Journalism.
- Experience of marketing in the student sector.
- Experience of budgetary management and working to financial regulations
- Experience of consulting and meeting with customers
What's on offer:
- Generous holiday package of 25 days, plus bank holidays, to recharge and enjoy life outside of work.
- Access to a range of exclusive retail discounts to make your money go further.
- Take your special day off! Enjoy your birthday with a well-deserved break from work.
- Car leasing scheme to make your commute comfortable and convenient.
- Stay active and eco-friendly with our cycle-to-work scheme.
- Make a difference in the community with 2 charity days per annum.
- Life insurance for added peace of mind.
At Homes for Students, we embrace diversity and equal opportunities. As a proud member of Inclusive Employers, we believe in fostering an inclusive environment where employees from all backgrounds and communities can thrive. We welcome applications from everyone, and we are more than happy to discuss any reasonable adjustments you may require.